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Win the borrowers searching for you — before they ever pick up the phone.
Robin Clayton — two-time HousingWire honoree and a recommended vendor on Supreme’s partner portal — offers loan officers and branch managers a focused set of marketing services built for the realities of mortgage. Below: five ways to start, from a $250 sit-down to a $3,500 recruiting strategy.
Already know what you need? Book the $250 Google Profile Consultation directly: calendar link.
— Industry research, NAR & Stratmor 2024–25
She didn’t advise mortgage marketing. She built it from the inside.
Robin spent twenty years inside the mortgage industry — most recently as Director of Performance Marketing at PRMG, where she architected an ecosystem of 80+ marketing platforms and led the AI implementation that retired 67,000 manual support touches with 94.2% accuracy. She doesn’t teach mortgage marketing from the outside. She built it from the inside.
Five ways to work with Robin.
Organized by commitment level, so you can start where it makes sense and scale as you see results. Two services are locked-in under Supreme’s vendor agreement and available immediately.
A 45-minute 1-on-1 screenshare focused on your specific Google Profile issues. Deep-dive investigation, on-the-spot fixes where possible, and a documented action plan when on-the-spot isn’t.
- 45-minute private screenshare with Robin
- Live diagnostic of profile issues & verification status
- Best-case: on-the-spot resolution
- Otherwise: prioritized written action plan delivered after
A focused 90-minute working session built around the same personal-branding framework Robin uses on stage. You’ll leave with a written positioning brief and a 30-day action plan you can run yourself.
- 90-minute strategic working session
- Live audit of your current brand presence
- Custom positioning & messaging recommendations
- Written brief with 30-day action plan
A complete rebuild of your LinkedIn presence. Robin personally rewrites your headline, About, Featured, and Experience sections with mortgage-specific keyword strategy — the kind that surfaces you when borrowers, agents, and recruiters search.
- Comprehensive profile audit & competitive analysis
- Full rewrite: headline, About, Featured, Experience, services
- Mortgage-specific keyword & SEO strategy for LinkedIn search
- Banner image direction & visual recommendations
- 30-day content calendar with hooks & topic angles
- Follow-up call after 30 days to refine & tune
Weekly live training on SEO and GEO — specific to mortgage. Robin’s proprietary research, proven techniques, and open Q&A. Featured below in detail.
- Weekly live, interactive sessions
- Latest trends, techniques & original research
- Open Q&A — troubleshoot real situations on the call
- Unlimited attendees from your team
Recruiting top LOs is a marketing problem disguised as an HR problem. Robin builds you a recruiting marketing strategy that competes for the loan officers you actually want — positioning your branch as the obvious next move, not just another phone screen.
- Competitive analysis of how other branches in your market are recruiting
- Audit of your current recruiting touch-points (social, web, materials, outreach)
- Custom recruiting message & value-proposition framework for your branch
- Outreach scripts & templates for warm + cold approaches
- Content strategy to attract LO talent passively over time
- 30-day implementation roadmap with sequencing & owners
- Two follow-up working sessions during the engagement
The “Mortgage Search” Series — weekly training for the long game.
SEO and GEO results aren’t built in a campaign — they compound. The Mortgage Search Series is a weekly live and interactive training designed for branches and enterprises that want their team showing up first when borrowers search. Each session focuses on a specific SEO or GEO topic — built from Robin’s own proprietary research and experimentation in the mortgage vertical — followed by an open Q&A where attendees can troubleshoot their own situations live.
Unlimited attendees from your team. No per-seat fees.
Enroll your team →Three steps. No friction.
Pick a service
Use the table above to find the right starting point. If you’re unsure, start with the $250 Google Profile Consultation — it’s the lowest-friction way to see how Robin works.
Book or request
The Google Profile Consultation books directly through Robin’s calendar. The other services begin with a short email — Robin replies within one business day with next steps and an invoice.
Get to work
All engagements are invoiced directly (no Supreme expense complexity required). Robin works with you on a defined timeline with a clear deliverable. No retainers you can’t exit.
Things Supreme team members usually ask first.
Each engagement is invoiced directly to you or your branch — not to Supreme corporate. Robin is a recommended vendor on Supreme’s portal, which means you’re vetted to engage her, but the financial relationship is between you and Mainstay Interactive.
Yes — that’s exactly who it’s built for. Many LOs start with the Google Profile Consultation, then add LinkedIn Optimization once they see the results. You can mix and match without committing to a series.
The Mortgage Search Series for your team and the Recruiting Marketing Strategy Consultation are both built for BMs. Most start with a 15-minute call to figure out which fits the bigger problem — just email Robin.
The Google Profile Consultation books on Robin’s calendar — usually within 5–10 business days. Other services begin within a week of the first email. The Mortgage Search Series is rolling enrollment; you can join the next session.
Yes — Mainstay Interactive serves multiple lenders and fintech clients. But Supreme team members get priority scheduling and access to this dedicated services list, which isn’t available publicly.
Email Robin and describe what you’re trying to solve. If she can’t help directly, she almost certainly knows who can. Mainstay’s referral network across the mortgage tech ecosystem is one of the strongest in the industry.
Stop losing borrowers to LOs who show up first.
The lowest-friction way to start is the $250 Google Profile Consultation — book directly on Robin’s calendar below. For everything else, a short email gets a reply within one business day.
Or reach out: robin@mainstayinteractive.com · 949.829.2661