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ROBIN CLAYTON · HOME PAGE
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══ HERO ══
Marketing Technology · Revenue Operations · AI Optimization
I turn complex tech stacks into revenue engines.
Through Mainstay Interactive, I take a small number of senior engagements each year with
banks, lenders, and fintechs whose growth has outpaced their systems. The work spans
revenue operations, AI implementation, and martech architecture: the infrastructure that
turns your tech spend into results.
Robin Clayton
Founder · Mainstay Interactive
══ CREDIBILITY ══
Recognized · Published · On stage
══ THESIS ══
Technology is the single biggest competitive lever in lending right now, but only when it actually works. The question every executive should be asking isn't whether to invest. It's whether the investment they've already made is performing.
Robin Clayton
Founder, Mainstay Interactive
══ CAPABILITIES ══
2 · Capabilities
Three practices.
One operating system
for revenue.
Every engagement starts with a diagnostic audit. Whether we're rebuilding your tech stack, decreasing your loan fallout, or identifying where AI can bring real value, the deliverable is always the same: a system that's engineered for long-term growth.
– i
Tech Stack Architecture
Audit, simplify, and integrate the platforms you already pay for. Build a stack
that produces a single source of truth across marketing, sales, and operations.
- CRM selection & implementation
- Vendor management & ROI modeling
- Data architecture & integration
- Advanced system administration
– ii
Revenue Operations
Diagnose where your funnel breaks. Rebuild lead routing, attribution, and conversion
measurement so leadership can see what’s actually working, and act on it.
- Funnel diagnostics & rebuilds
- Lead conversion strategy
- Attribution modeling
- Performance dashboards
– iii
AI & Automation
Identify where AI delivers leverage and where it doesn’t. Implement automation
that compounds, not novelty pilots that burn budget and goodwill.
- AI strategy & vendor evaluation
- Workflow & knowledge automation
- Use case prioritization & ROI tracking
- Team enablement & training
══ METRICS ══
3 · By the numbers
Twenty years of work, condensed into outcomes that matter.
$8 M+
Monthly revenue generated following a 90-day tech optimization
67 K+
Manual support touches eliminated through AI implementation
94.2 %
Accuracy of automated AI response system in production
80 +
Marketing technology platforms architected, integrated, and administered simultaneously
══ ENGAGEMENT ══
4 · Engagement
Three ways to work together.
Mainstay Interactive is a boutique by design. I take a small number of clients each
year so the work stays senior, focused, and accountable. Every engagement begins
with a conversation about what you’re actually trying to move.
Engagement A
The Diagnostic
A focused 90-day audit of your tech stack, funnel, and revenue operations.
Deliverable: a prioritized roadmap and quantified opportunities your leadership
team can act on, with or without me.
Engagement B
Strategic Project
Defined-scope project work: a CRM rollout, AI implementation,
or vendor consolidation. Fixed timeline, fixed deliverable, embedded with your
team through the handoff.
Engagement C
Fractional Executive
Ongoing executive partnership for organizations not yet ready (or not yet large
enough) for a full-time CMO or CTO. Senior presence, continuity, and a standing
seat at your leadership table.
Start with the Diagnostic. Everything else follows from there.
══ SPEAKING & PRESS ══
5 · Speaking & Thought Leadership
On stage. On the road.
Keynotes, panels, podcast appearances, and industry-media features. Available for
speaking engagements at conferences, executive retreats, and company offsites.
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Keynote
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Panel
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Conference
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Podcast
══ FINAL CTA ══
Let’s begin
If your funnel is the problem, let’s look at it together.
The first call is thirty minutes. No deck, no pitch. We’ll talk about what
you’re trying to move and whether Mainstay is the right fit. If it’s
not, I’ll tell you who is.
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